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Marketing & Communications Director

 

Position Summary

The Marketing & Communications Director will oversee The Alexander Foundation’s website, e-mail marketing, and social media strategy. A strong marketing and communications strategy allows TAF to increase awareness of TAF mission and programs, build stronger relationships with other LGBTQIA+ organizations, increase organizational fundraising, and involve community members in supporting the Mission of The Alexander Foundation.

 

Expectations

  • Estimated Time Commitment: 8-12 hours per month

  • Financial Commitment: Board members of the Alexander Foundation are expected to contribute a minimum of $500 annually, which can be fulfilled through direct donations or by raising funds through various activities. This commitment helps ensure the foundation's sustainability and supports its mission effectively.

  • Leadership: Serve as the strategic leader of your area to the Board of Directors.

  • Fundraising: Soliciting donations, identifying potential sponsors, and networking with donors, supporting events, etc. (see above statement for Financial Commitment).

  • Public Profile: Serve as an ambassador for the organization: articulate The Alexander Foundation’s mission, accomplishments, and goals, and solicit feedback and concerns related to The Alexander Foundation’s mission.

 

Responsibilities

Marketing & Communications

  • Develop and maintain a comprehensive marketing plan based on key events/activities related to the Alexander Foundation

  • Maintain content on the foundation website. www.thealexanderfoundaiton.org

  • Develop comprehensive marketing campaigns to support fundraising efforts, increase awareness of programs, market events, and provide community updates. Modes of communication include (but are not limited to) the following:

    • Website

    • Email

    • Social Media (Facebook and Instagram as a minimum)

  • Supervise Marketing & Communications Committee consisting of community member volunteers to support the development of marketing and communications.

  • Support events and other board members with collateral and published materials as needed or requested. 

  • Support Board members in developing personal social media campaigns.

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